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Click on the following links to find more about market segmentation:
Market segmentation is the geographic, demographic or other customer classification targeted by an organisation for the purchase and use of its products and services. (Bridgefield Group - Link no longer available.)
Market segmentation is a group of buyers or potential buyers of tourism products and services that can be characterized by a set of variables such as demographic market segments, lifestyle market segments, geographic market segments based on origin, etc.
http://www.cnr.uidaho.edu/travelerstudy/definitions.htm
Market segmentation is the process of grouping a market into smaller subgroups. This is not something that is arbitrarily imposed on society: it is derived from the recognition that the total market is often made up of submarkets (called segments). These segments are homogeneous within (i.e. people in the segment are similar to each other in their attitudes about certain variables). ...
http://en.wikipedia.org/wiki/Market_segment
If you are a teacher and would like us to add more links that would help your students when researching material to do with Enterprise then email help@e4a.org.uk and we will look at adding it to this page.
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