Marketing on a Shoestring Booklets: Making it easier to understand how to market your business.

Gordon Jones, Chartered Marketer and a lecturer and examiner in marketing subjects with many years experience in advertising agencies has written this classroom set. He makes the key points for successful marketing, advertising and customer care easy to understand and remember. Business studies students and teachers will find these three books essential reading. Small business owners will also find then invaluable if they want to develop a successful business.

“The booklets are ideal for teaching aspects of Business Studies at a range of levels. We feel they are going to be very useful for our pupils who follow a Business Studies course or those involved in setting up their own enterprise. We especially like the way you have used clever and amusing illustrations to compliment the text”.
Mrs S Packer, Park View Business and Enterprise School, Birmingham

Successful Advertising on a Shoestring - Marketing Books

In concise bullet points linked to great graphics Successful Advertising on a Shoestring first explains what advertising is and how it can help your business.

Then you see what questions to ask advertising agencies before spending your money. The benefits and downsides of the different communication channels to your market are explained.

A process for creating your own effective sales messages is given in the marketing leaflet which will help you design your advertisements. Successful Advertising on a Shoestring gives you key guidelines which make your copy work harder enabling you to continuously refine your adverts gaining greater consumer response rates. These points are illustrated for you to see how to design your own advertisements and how to avoid making expensive mistakes. You see why strong messages are essential to create an impact with your potential customers.

The process to produce an advert is outlined in Successful Advertising on a Shoestring and the costs of advertising are demonstrated. How you decide on your advertising budget is discussed which determines what you spend. The various options from do it yourself, design agencies, art colleges to media houses are explained.

Has it worked? Techniques for monitoring the effectiveness of your advertising are discussed. This ensures you do not waste money on adverts that are not working. It also helps you plan a more effective campaign next time.

If just one of the many jewels of advice in Successful Advertising on a Shoestring helps you to avoid an expensive mistake you will have invested very wisely in buying this great book.

“I started my business over 4 years ago with a well known educational franchise. Unfortunately, the marketing advice I received resulted in the wasting of many thousands of pounds. Since discovering the On a Shoestring series (and branching out on my own) my promotional spend has significantly shrunk whilst my business has grown”
Lindsay Philp, The Wadebridge learning Centre

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Successful Marketing on a Shoestring - Marketing Books

Linking humorous visuals with concise bullet points you see what Marketing is all about. You learn what questions to ask which discover the needs of your customers. Once you have defined your market Successful Marketing on a Shoestring shows you how to segment that market, focussing on a market sector will produce higher response rates with more relevant messages for your consumers.

How do you ensure your product or service has appeal? Successful Marketing on a Shoestring gives you invaluable tips on how to broaden your appeal. It also ensures you make your product or service easily available to the customer, that it is easy to buy and that the buying experience is pleasant for your customers.

The question of price is critical to the success of your business. Successful Marketing on a Shoestring gives you a number of pricing strategies you can use for different business situations. It also explains how to make your customer aware of your products and services. The advertising technique to generate attention, interest, desire and action (AIDA) in your customers is explained. Examples of good adverts are shown which you can use as models for your own.

How do you make direct mail work for you? Successful Marketing on a Shoestring shows you how and even suggests an effective letter design you could use.

How do you gain free publicity and write a memorable news release? Many ideas are given from which you select the most appropriate to your market and product.

A promotional checklist shows the benefits and drawbacks of the main ways to market your products to the consumer. Successful Marketing on a Shoestring also explains the importance of looking efficient and professional in everything you and your staff do. Finally you see how to check if your Marketing has worked.

Invest a little money in Successful Marketing on a Shoestring and become an overnight marketing expert!

“They all talk straightforward common sense in a field too often filled with pretentious jargon”
Malcolm Curtis, Head of Business Studies, Bury Grammar School Boys

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Successful Customer Care on a Shoestring - Marketing Books

Successful Customer Care on a Shoestring has the same easy to use structure of the other two booklets and provides a good understanding of the essential elements to Customer Care.

Successful Customer Care on a Shoestring is full of low cost ideas on how to increase sales just by doing you say you will do well.

Areas covered include:

• · Why is Customer Care so necessary?
• · Who should practice Customer Care
• · What good and poor Customer Care can do to your business
• · How to keep in touch with your customers
• · How to ensure you have happy customers
• · Customer Care on the telephone
• · Tips for handling difficult customers
• · Customer Care is having the right attitude
• · How to profit from complaints
• · Take a good look at yourself and your business
• · How to encourage better Customer Care

“This booklet is to be kept close at hand and referred to regularly. It reminds us all that customer care is the most important part of the success or failure of any business”
National Association of the Self-Employed

Benefits

• · Essential Marketing points made simply and memorably with great graphics.
• · The three book set gives advice on how to be successful in business.
• · The proven techniques used are low cost - but work.
• · Apply the techniques in your Business for financial success.
• · Ideal for Enterprise and Business Studies projects.
• · Jargon free-get straight to the point.
• · Over 10,000 of the On a Shoestring series in use.

The basic principles of marketing a successful business are simple, but most people fail to apply them systematically. Be successful and buy these self-help books.

The marketing booklets come in classroom sets of 45 books giving you 15 of each and are invaluable if your students are running their own enterprises within school, thinking of getting a trade after school with a view to being self-employed or simply in Business Studies and want to know how companies really do marketing.

You can buy single copies of the books for £15 each at our shop at Amazon. Access our shop directly at: www.amazon.co.uk/shops/e4a

Teaching Educational Resources for schools

To order your copy, please download the order form, complete it and fax it back on 0845 051 9378. Alternatively, after completion email it back to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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